Trinchero Family Estates

School project in collaboration with Trinchero Family Estates

The Trinchero Family Estates history starts in 1947,
when brothers John and Mario Trinchero traveled to St. Helena, California. They were italian immigrants who took the spirit of European winemaking the Napa Valley growing region and the Sutter Home Winery. When the family owned company grew it became one of the leading wine producers in the world and in 1972 they “invented” the White Zinfandel,
something that became something of a landmark wine for them.

The project involves three brands, one for red and white wine, one for sparkling, including a rosé, and finally a sangria. The names were set by the company.

The mission was: "making a single serve, on the go wine brand. It should have a packaging that is easy to use and have a distinct personality that is capturing on the shelf."